Not good at professional sports

If you want to achieve a higher premium, they must pull down the age of mainstream consumers, and to please them. Li Ning senior, some people think that re-branding is more critical than the product changes. The marketing system I believe, to upgrade the brand must be replaced with LOGO. Li Ning company CMO Fang Shiwei cited the great enterprises in areas such as aviation, chemical, logistics Buoy corroboration. ZIBA project target population targeted by the first generation of China's reform and opening up to create "refined 90 after Li Ning". Wrong seeds planted on this. Insiders insisted positioning on the target population is the ZIBA report a direct result of Zhang Zhiyong I future brand remodeling decisions. Unfortunately Chang himself did not the correct understanding ZIBA connotation. His little direct attention to innovative products, process improvements. The Clearly perform partial ZIBA. Zhang was the most should pay attention to the product transition, followed by the brand. Insiders say the error is not limited to this. Quickly removed from the project leader of the ZIBA Mr. Wu replaced just took over as the vice president and CPO Xu Mao Chun Xu is very good at sports life products. Areas of expertise cover the ZIBA set for Li Ning even the other two sub-product line - professional sports, urban light movement. afterwards proved that this is a huge disaster.Nike Outlet Online, English called Morrison's Xu powerful body was almost in the product system authoritative, the import of new product design process. Xu indeed attributed to the hardwork his initiative, all product designers must do VLP virtual design, the designer must provide research data, the story package, creativity and sketches in the project early Li Ning began to organize regular meeting of product managers and designers organized KickOff "so that the parties to brainstorm. The development process has also become very popular in Nike copied to Li Ning. In the past, Li Ning's product manager will give designers a product structure table, no other. In personnel with, XU Mao Chun strive to specialization. He even used his own connections to help Li Ning hired the three product director, as well as a creative director, and the per capita for the people of Hong Kong or Westerners, Nike, Reebok and other background work - but, they are keen on sports life products, professional sports are not good at.