2012年12月26日星期三

New business conditions and LV


"International Famous Street" project is December 11, 2004 opened the first time after the opening up of China's retail industry. Lee Lok see, after the opening of China's top luxury brands entrust the management model will certainly upgrade to its the global independent prevailing business model. Previous experience selling products unsuitable for the new role as a corporate legal entity big they need an "experimental field", to adapt to the new policy environment.Gucci Shoes.Compared to Beijing, Shanghai, Hangzhou, can provide the biggest opportunity of the trial, to reduce the test risk. Hangzhou Municipal Government arranged overall service "business park" mode, but also reduce the transaction costs of the top brands. "International Famous Street" assist the Dolce Gabbana obtain Italian retail enterprises to enter China's first wholly owned store retail license became Madonna advocating young brand Select the root cause here. In addition, the comparison of the top luxury brands in department stores, hotel Format Li Yue commercial corridor in Europe is most prevalent in the international format stores, luxury industry today, top brands are more inclined to use natural form of street to convey luxury comfort and pro and low-key luxury. Li Yue minds of the sample next to the Duomo in Italy Emmanuel II commercial corridor. 1865 construction the commercial corridor completion of of 11 years later has a beautiful dome and painting tiles for centuries has been the commercial center of Milan. When Mr. Armani diverted to do fashion design before, here people window designer. "Deja vu," the word is just the Hangzhou Municipal Government enshrined in Hangzhou Hubin development refers to programs. "From the top luxury brand's global strategy, the image is more important than the city, the image is more important than cost." Lee music do not deny that, big Asia-Pacific region and general managers that spent tens of millions in Hangzhou, the flagship of over 250 square meters, opened smallest shop idea is crazy. Accordance with customary business sense of the level, the profitability of the luxury unit area depends on the cost-benefit ratio. "Trying to break the existing competitive landscape of luxury brands in China need to re-educate Chinese consumers, establish the upstart image, with LV new business conditions."

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