2013年1月9日星期三

Difficult transformation of foreign trade of shoes and apparel industry domestic road



Check it out, 100% wool, 50 one! Full two weeks before the New Year's Day, Fang Min night around 9:30, on time on the sidewalk in Shuicheng Road, Changning District, Shanghai. The full carton sweater, fluffy fluffed: Feel , 100% wool, absolutely genuine. "Fang Min strapped to a pair of glasses, greeted passers Chuigu than shy of initial During that time, the tone of his crying has now become occupational and next to those street vendors as natural skill Fang Min, Yangpu District, a clerk of the foreign trade enterprises. batch sweater sell him since last October, has been three months in the two months before the Spring Festival, the company chairman they These salesman called up, dancing arm issued a death order: no batch export orders backlog all to sell penny this year's year-end awards! So, he and the company's 7 salesman and embarked on the most primitive marketing channels - street vendor. around 8:00 every morning, the company's trucks along the Central Viaduct they sent to each stall point the location of these stall "in some of the subway exit, but the booth is not fixed. For example, the first week, they scattered along the Line 2 subway exit to Changning, Huangpu, Pudong, etc., placed after 23:00 Xinjing station subway exit of the second line collection, centralized marketing. Fang Min had not be such dire straits. "He played on a previous years exports billion company. Since the second half of last year, export sales began shrinking. Single value of over 200 million yuan sweater, originally rushed to the orders of the European company, under the single in July, to Lehman Brothers in September shortly after that company will suddenly disappear without a trace. This list of clothing so all the stall financial tsunami swept away a large number of export orders, which allow the southeast coast of numerous manufacturing companies into a nightmare. founding the domestic market and to digest huge export production became the only survival straw Fair organizers of the China Foreign Trade Center survey shows that in the enterprise to participate in the 2008 Autumn Fair , about 70% ready to select export to domestic sales. " However, the U-turn efforts difficult. Fang Min and soon discovered that his boss, export enterprises to domestic sales, no less than sailors ashore when the infantry easily.

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